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Gore Mountain, as seen from the High Peaks Quad on Sunday afternoon, Jan. 26. The North Creek/Thurman region got a much-needed 3" of snow overnight, making for one of the nicer ski days I've had this year.
Gore Mountain, as seen from the High Peaks Quad on Sunday afternoon, Jan. 26. The North Creek/Thurman region got a much-needed 3" of snow overnight, making for one of the nicer ski days I've had this year.

Hello, Friends – 

 

Happy New Year! I hope 2025 has started off on the right foot. For me, it's been head-down, working a number of sizable publication layout and logo projects. After the typical holiday slowdown, it's nice to kick things into full gear again.



 

Partner Spotlight: PureADK

This month I'm trying something new with a Partner Spotlight. My clients for the large part are not fly-by-night, flash-in-the-pan jobs, but partnerships that develop and grow through collaboration and an unencumbered flow of ideas. PureADK is a great example of this. Evan Williams and his wife Hilary started PureADK as a blog documenting their outdoor adventures before launching an online shop. I became a fan of their Adirondack-inspired merch early on, but also enjoyed their entire approach to the business. It was clear they didn't set out to be another company that slapped a bear or moose on a T-shirt and exploited the park for gain. Instead, they use inspiring imagery and content to engage and educate a community of people who respect the Adirondacks and love outdoor sports. PureADK was one of the first businesses I reached out to when I started freelancing, and I've had a blast working with them on apparel and poster designs.

Give @pureadk a follow on Instagram; but beware, you may be drawn away from your desk and into the great outdoors.


– John



 

"It's a great thing these days to leave civilization for a while and return to nature. "

– Bob Marshall, The High Peaks of the Adirondacks




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Greetings, Friends –

 

I'm writing to you early this month with Christmas is just a week away. Hopefully this means you're gathering with friends and family and not tying a bow on that final project of the year. If you do take the time to read this—thank you. Chances are you've played some part in my "freelance journey" that began in the summer of 2022. Whether you purchased something from my shop or we worked together on a project, I'm truly grateful. As we stand on the precipice of a new year, I wanted to look back at 2024, by the numbers:


Enjoy the holiday season, however you celebrate. I hope to work together in the coming year!

 

– John



Silent Night. The December illustration from my 2024–25 wall calendar.
Silent Night. The December illustration from my 2024–25 wall calendar.

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Hello Friends,

 

It's stick season, which means I'm waxing my skis and compulsively checking weather apps. I was glad to see a few ski mountains in my neck of the woods opened last weekend; and if the forecast holds, we could be in for a good ol’ fashioned Thanksgiving snow storm. So start flushing ice cubes down the toilet, wearing your pajamas inside out, or whatever you do to make the white stuff fall. In the meantime, here's a roundup of some recent projects I've been working on:


Tree Juice



 Back in May, I partnered with UnTapped Maple to design a product catalog and two custom water bottles for the Vermont-based company. UnTapped produces maple gels and waffles for performance athletes who rely on all-natural fuel to compete in endurance races; and for weekend warriors like me, who like a packable, oh-so-delicious snack to give me a boost of energy while skiing, hiking, or biking.

 

The product catalog includes pricing and spec charts, wholesale information, and more. The water bottles were inspired by two UnTapped team athletes—Ted King and Ian Boswell—legends in their sport of cycling and who both had input in the final designs.


It was fun work and the team at UnTapped couldn’t’ have been easier to work with. Try their products—you won’t regret it!



 

Connections

The Fall 2024 edition of Empire State University's Connections Alumni magazine
The Fall 2024 edition of Empire State University's Connections Alumni magazine

I just wrapped my first project with Empire State University, SUNY’s leading online university. I designed the fall edition of its alumni magazine, Connections, featuring bulletin items, academic updates, and profiles about faculty and alumni. One is a Q&A with Norma Jean McVey, an ESU alumna who starred alongside Leonardo DiCaprio in Martin Scorcese’s recent film, Killers of the Flower Moon.

 

Read the Fall issue of Connections here.


 

Apres Drip


It’s officially sweater weather, and Mountain Gazette has you covered for your upcoming holiday parties and apres ski hangs. Keep an eye out for the new apres sweater, designed by your truly, in the MG shop soon. (Updated: You can buy it here).


It has just the right balance of retro rad-ness with a sprinkle of Christmas charm. "It's a real nice surprise, Clark."


 

A Personal Touch

 



I'm a big fan of things that are printed. I’m also a fan of sending written correspondence. So, I've created a set of six holiday themed greeting cards that you can preorder on my website now! If you're interested in purchasing one as a poster print, shoot me an email.

 

That's all I've got for now. Have a great Thanksgiving and pray for snow!

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276 Glen St.

Glens Falls, NY 12801

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